Your brand deserves to shine. We craft bold identities, powerful communication, and strategic marketing that drive real impact. Take your business to the next level, Let’s talk!
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Your brand deserves to shine. We craft bold identities, powerful communication, and strategic marketing that drive real impact. Take your business to the next level, Let’s talk!
At Hikari, we specialize in crafting user-centric digital solutions that enhance everyday experiences. Our collaboration with Hameni, a ride-hailing app similar to Uber, highlights our ability to design seamless and intuitive platforms for both users and service providers
Hameni is an innovative ride-hailing app, designed with the African market in mind. It integrates cutting-edge Voice AI technology to streamline the process of booking rides and scheduling. Our role involved creating an intuitive and culturally immersive user experience, blending modern functionality with vibrant African aesthetics.
Designing the brand for Hameni was a crucial part of the process. We wanted the visual identity to resonate deeply with the African market while staying aligned with the stakeholders' vision. We chose a bright orange color palette, symbolizing the warmth and energy of Africa orange is also the color of the setting sun over the African plains. The logo combines two powerful symbols: a sunset and a location pin, representing the idea of journeys starting and ending under the African sky. This gave the brand both cultural relevance and modern appeal, with ubuntu as font tying together its tech-forward features with a sense of place.
The challenge for Hameni was to design a fully functional ride-hailing app similar to Uber, but with a twist catering specifically to the African market, beginning with Kenya and Cameroon. The goal was to ensure that Hameni had a clear and distinct value proposition, standing out in a landscape where local competitors like Yango and Limo had already made their mark. We needed to offer more than just a ride-hailing service, so we focused on building a Voice AI system that could automate ride bookings and scheduling, making it easier for users to interact with the app hands-free.
Through close collaboration with the Hameni team, Hikari delivered a user-friendly and visually cohesive app for both riders and drivers. Key solutions included:
Designing intuitive navigation and clear workflows for both user groups.
Implementing real-time ride tracking and status updates for seamless communication.
Ensuring the app design is responsive and scalable, ready for future growth and feature additions.
In every branding and landing page design project, we focus on creating impactful visuals and clear communication. Our work for RocketRunner, for instance, involved crafting a modern brand mark and designing a user-friendly landing page that effectively showcased their scalable solutions, resulting in enhanced brand recognition and improved user engagement.